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IT Cosmetics (81 items)

The brand everyone is talking about, IT Cosmetics is here to restore long-lost confidence with its collection of CC Creams and eye concealer. Borne out of one woman’s struggle to find a non-chalky, full-coverage base that would neutralise redness while cherishing sensitive skin, founder Jamie Kern Lima’s incredible journey – from news anchor to founder of one of the world’s most in-demand brands – is incredible. Now with a range spanning skincare, complexion and makeup essentials, if you haven’t already declared ‘IT’ allegiance, it’s time to find out what the fuss is about.

IT Cosmetics was co-founded by Jamie Kern Lima, a sufferer of rosacea. Alongside expert plastic surgeons and dermatologists, IT Cosmetics have developed a product range specially formulated to help cover and correct various skin concerns including hyperpigmentation, redness, discolouration, blemishes and signs of ageing. Their range of make-up, skincare and brushes includes the #1 bestselling CC+ Cream in the US. This CC+ Cream offers an even coverage whilst protecting the skin with SPF50. It also contains a hydrating serum to help reduce the signs of ageing. Their mission is to inspire confidence, encouraging everyone to feel beautiful, both inside and out, with or without make-up.

IT Cosmetics have worked with leading industry experts to create formulas that combine skincare with make-up, ensuring that each product is packed full of skin-loving ingredients. The range includes the best-selling Bye Bye Under Eye Concealer, available in 24 true-to-skin shades, mascaras, eye palettes, moisturising creams and so much more! IT Cosmetics have also created a collection of luxury make-up brushes designed with custom cuts, allowing you to achieve a flawless-looking finish every time. Many have been designed with ergonomic handles, making them easy to use for everyone, whether you’re a make-up novice or expert. All of their brushes are cruelty-free and made with luxuriously soft synthetic hairs.

*#1 prestige CC+ Cream in the US based on The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January – December 2020. https://www.itcosmetics.co.uk/static-pages/terms-conditions.html


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