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IT Cosmetics

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The brand everyone is talking about, IT Cosmetics is here to restore long-lost confidence with its collection of CC Creams and eye concealer. Borne out of one woman’s struggle to find a non-chalky, full-coverage base that would neutralise redness while cherishing sensitive skin, founder Jamie Kern Lima’s incredible journey – from news anchor to founder of one of the world’s most in-demand brands – is incredible. Now with a range spanning skincare, complexion and makeup essentials, if you haven’t already declared ‘IT’ allegiance, it’s time to find out what the fuss is about.

IT Cosmetics was co-founded by Jamie Kern Lima, a sufferer of rosacea. Alongside expert plastic surgeons and dermatologists, IT Cosmetics have developed a product range specially formulated to help cover and correct various skin concerns including hyperpigmentation, redness, discolouration, blemishes and signs of ageing. Their range of make-up, skincare and brushes includes the #1 bestselling CC+ Cream in the US. This CC+ Cream offers an even coverage whilst protecting the skin with SPF50. It also contains a hydrating serum to help reduce the signs of ageing. Their mission is to inspire confidence, encouraging everyone to feel beautiful, both inside and out, with or without make-up.

IT Cosmetics have worked with leading industry experts to create formulas that combine skincare with make-up, ensuring that each product is packed full of skin-loving ingredients. The range includes the best-selling Bye Bye Under Eye Concealer, available in 24 true-to-skin shades, mascaras, eye palettes, moisturising creams and so much more! IT Cosmetics have also created a collection of luxury make-up brushes designed with custom cuts, allowing you to achieve a flawless-looking finish every time. Many have been designed with ergonomic handles, making them easy to use for everyone, whether you’re a make-up novice or expert. All of their brushes are cruelty-free and made with luxuriously soft synthetic hairs.

*#1 prestige CC+ Cream in the US based on The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, January – December 2020

At IT Cosmetics, our mission is to empower women to look and feel their most beautiful and confident. With the help of clinical insights and expertise from plastic surgeons and dermatologists, we create innovative skincare and makeup solutions for top skin concerns including redness, large pores and wrinkles. Every product is designed to work for all skin tones and skin types—even the most sensitive skin. After all, it was IT Cosmetics founder Jamie Kern Lima’s own struggle with rosacea and sparse brows that led her to create what is now a top global beauty brand because of YOU!

Research proves that a lack of confidence at work is detrimental to career success. It keeps people -- especially women -- from seeking promotions, negotiating their worth, starting their dream job, or applying for new opportunities

1 in 2 women say they don't feel very confident at work right now
Source: Dress for Success and Fairygodboss Study, 2022

We believe we can change that.


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