Can get enough of nicely curled lashes? We get you, girl! Ardell's Lift Effect in 744 is made to mimic salon-made lash perming and let you style your own anywhere and anytime you need to. Creates an effortlessly stunning and more open-eye effect, you will be the crowd's favorite for the day (or for the night!) The fibers are trimmed in medium length and designed with a rounded lash style which is great for most eye shapes. Shows off your natural eye contour but with a more defined and curly vibe.