FFAQ
How often should I use this shampoo?
For best results, use it once a week or as needed to maintain your desired tone. It is strong, so there is no need to use it with every wash.
Will this dry out my hair?
No, unlike traditional purple shampoos, this formula is pH-optimised and contains reparative peptides to keep hair soft, hydrated, and strong.
Does this replace my regular shampoo?
It can be used as your main cleanser on "toning days." On other days, you can use a regular moisturising shampoo.
Can I use it on bleached or highlighted hair?
Yes, it is perfectly suited for bleached, highlighted, or naturally grey hair that requires brassiness control.
Is it safe for chemically treated hair?
Absolutely. The K18 formula is specifically designed to support hair that has undergone chemical services like bleaching or colouring.