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Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building." OLAPLEX is a luxury haircare brand designed with you in mind. Their patented technology repairs damage within the hair structure, for a smoother, healthier finish, no matter the cause. OLAPLEX is designed for every individual, every hair type & texture, and to help manage every concern.


We are devoted to developing and maintaining sustainable products with environmental, social, and economic benefits while protecting public health & the environment over the entire lifecycle.


We believe OLAPLEX benefits go beyond healthy hair. We understand that we are responsible for creating as little harm as possible to the environment and one way we do this is by limiting our secondary packaging. Our efforts to reduce our carbon footprint are ones we are incredibly proud to share:

  • We save 27MM gallons of water.
  • We prevent 17MM pounds of GHG from being emitted into the environment.
  • We save 21K trees from being cut down.


Olaplex cruelty-free, non-toxic formulas promote wellness in your haircare without threatening the environment.

OLAPLEX is proud to be:

  • Sulfate Free
  • Phthalate Free
  • Phosphate Free
  • Vegan

Olaplex is the powerhouse haircare brand for chemically damaged, colour-treated hair. Equipped with innovative Bis-Aminopropyl Diglycol Dimaleate, the brand’s patented bond-building technology helps to restore broken bonds in the hair while enhancing shine, softness and colour vibrancy.

Olaplex treatments are celebrated across the globe for showing instant and long-term results. The bestselling No.3 Hair Perfector presents an intensive, 10-minute treatment for stronger, healthier-looking hair. Use Olaplex hair perfector once a week on damaged, over-processed hair to rebuild broken bonds while restoring shine and softness.

Treat tired tresses to the No.0 Intensive Bond Building  Hair Treatment, a professional-inspired hair primer to help prep your strands for strengthening treatments. No.0 Intensive Bond Building Treatment rebuilds hair bonds while strengthening and protecting hair integrity, leaving locks shiny and resilient from root-to-tip.

Are you a brassy blonde looking for a freshness kick? Olaplex’s 4P Blonde Enhancer Toning Shampoo boasts a cutting-edge, neutralising formula to help balance harsh yellow tones as you cleanse away the day. The purple shampoo also stars the original Bond-Builder system to help resuscitate dry, brittle strands – all while illuminating your blonde.

No matter your hair type, colour or quality, we have an Olaplex hair treatment to suit you…

Which Olaplex Product Should I Use?

Olaplex offer a range of formulas and hair treatments to suit many different hair concerns. You should use the Olaplex product that focuses on your personal haircare pain points.

If you’re a blonde looking for a brighter mane, the Olaplex 4P Blonde Enhancer Toning Shampoo could be your perfect match. The highly-concentrated purple shampoo features violet pigments to help banish brassy tones, creating a brighter, ashier blonde from the very first wash. Don’t believe us? Check out our tried and tested blog here to see for yourself…

To resuscitate damaged strands weakened by chemical processing, we recommend the No. 3 Hair Perfector. The at-home hair treatment helps to restore shine and softness while strengthening broken bonds in the hair, thanks to the brand’s patented bond-building ingredients. This one’s perfect for hair subjected to frequent heat styling, colouring, brushing and UV exposure.

Olaplex’s No.7 Bonding Oil is a real fan-favourite, acting as a combination smoothing treatment and heat protectant. Fortified by the brand’s patented bold-repair technology, the hair oil creates lustrous shine and touchable softness while warding off heat damage up to 232°C.


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