FAQ
Who is this shampoo best for?
It is ideal for anyone with bleached, highlighted, or natural blonde hair experiencing brassy or yellow undertones.
Can I use this every day?
It is designed as a toning treatment. While gentle, most users prefer to alternate it with their regular shampoo to prevent over-toning.
Will it stain my shower?
Because of the high concentration of violet pigment, we recommend rinsing any residue from your shower or bath surfaces immediately to prevent staining.
Is it safe for colour-treated hair?
Yes, it is specifically formulated for colour-treated and lightened hair.
Will it turn my hair purple?
If left on for the recommended time (1–3 minutes), it will neutralise brassiness. If you have very porous or damaged hair, you may want to start with a shorter application time.